Communication Takes Center Stage at TPAS Annual Conference

The importance of communication across all levels of housing was the resounding message from this year’s TPAS annual conference. From landlords and tenants to community groups and the government, effective communication was highlighted as key to a thriving housing sector.

 

The conference kicked off with a video address from Scottish Housing Minister Paul McLellan. He offered a positive outlook on the Scottish Government’s plans, which include boosting housebuilding and aiding those facing the cost-of-living crisis.

 

McLellan emphasised the crucial role tenants play in shaping their own living environments. He stressed the need to empower them to make informed decisions through clear and open communication.

 

Global speaker Mike Stevenson took the stage to deliver a passionate speech on the power of communication in driving positive change in Scotland. He emphasised the importance of active listening, effective communication, and even a touch of humor to spark creativity and make ideas stand out.

 

Stevenson challenged the traditional approach, arguing that residents should be actively involved in regenerating their own communities. After all, they possess the firsthand experiences and creative ideas needed to make a real difference.

 

The second key question of the conference was how to engage younger people in TP. Stevenson suggested that “We need to train our young people to communicate better so they can articulate what they want.” Recognising that traditional methods are no longer effective, the conference explored more creative approaches, including incentives, alternative locations, and leveraging technology.

 

A highlight conference session of the weekend was  Tenant Participation Room 101″, where tenants identified outdated practices in tenant participation that they’d like to see eliminated. These ideas were then debated with the CEOs of TPAS England, Wales,and Scotland. Four key themes emerged from the audience:

• Excuses: Tenants are tired of excuses and want to see decisions and action.
• Stereotyping Young People: Assumptions about young people, without their input, hinder engagement.
• Limited Communication Channels: Information dissemination needs to go beyond flyers and posters. Social media, apps, videos, and voice-based platforms should be utilised to reach diverse audiences.
• Uninspiring Meeting Venues: Community halls and schools are not always ideal. Exploring cafes, youth clubs,and other creative spaces can foster a more engaging atmosphere and attract different people.

 

The TPAS conference served as a powerful reminder that clear and open communication is the cornerstone of a healthy social housing sector. By embracing new approaches and empowering tenants, the future of housing in Scotland looks bright.

 

Check out the photographs from the conference here